2006_event_publicity

2006 News/Event Publicity

A Sweet Story
Media jumped at the chance to talk about chocolate clothing, chocolate sculptures and chocolate body art, especially because it was for a great cause. Coverage blanketed Chicagoland and Northwest Indiana for weeks prior to the event, building buzz.

Print/Online Coverage
For the Love of Chocolate was featured in more than 14 newspaper articles, in 11 publications including major newspapers Chicago Sun-Times, the Daily Herald and Northwest Indiana Times, and popular lifestyle magazine Chicago Social. The event made headlines in numerous publications, including garnering a full-color, front-page mention in local Chicago newspaper Skyline. Online presence included "weekend guide" pick in popular online newsletter Daily Candy; event was also highlighted in AOL CityGuide and Chicago Magazine's "Dish" newsletter .

On Television
Three TV segments that aired the week prior to the event, on Chicago's CBS and FOX affiliates and local news channel CLTV, were a key factor in enticing guests to attend. Because the event wasn't set up yet, but reporters wanted to see what would be on display, we re-created the event in the kitchen of The French Pastry School — including chocolate body painting, chocolate sculpting, and a model in chocolate clothing. Television segments included:

FOX Chicago Morning News (February 7): Reporter Nancy Loo stopped by for a segment live from the school, talking to Jacquy Pfeiffer about the night’s activities.
Metromix TV on CLTV (February 8): Reporter Jackie Tranchida talked to Jacquy, event chair Luisa Rothman and Nicholas Lodge about the event, and she even wore a candy dress on-air.
CBS2 Morning News (February 9): Reporter Joanie Lum stopped by, talked to Jacquy, and we surprised the station with a sculpture featuring their station logo! view clip >

Radio Coverage
Our Public Service Announcement was mentioned on several top radio stations, including Chicago stations WTMX-FM “The Mix,” WBBM-FM, WILV-FM, WDRV-FM, WLS-AM, and Northwest Indiana stations WAKE-AM, WLJE-FM, WXRD-FM and WZVN-FM.

In Summary…
For the Love of Chocolate was featured in: